Bachir is a seasoned commercial leader with over a decade of experience in media, broadcasting and streaming. He started out his career in film production in Canada, before moving to the MENA region where he worked in marketing and commercial functions along renowned free-to-air and pay TV media groups. He is currently leading OSN’s telecom vertical in charge of revenue and subscriber growth on OTT and IPTV. Bachir’s expertise is in the fields of content monetization, strategic partnerships and go-to-market execution bringing years of hands on experience on important topics such as creating OTT scale, payment enablers, telecom distribution, user experience and more.